WALGREENS

LIFETIMERS 

In an oversaturated market with several similar price point options, Walgreens needed a way to stand out… but these particular 65+ seniors aren't your stereotypical grandparents. These retirees have lived through iconic moments in history. We didn’t need to appeal to them with golf and long walks on the beach. We just needed to remind them that Walgreens has been there through the walk of life. You've always gone to Walgreens, so why would you go anywhere else when choosing a Medicare plan?