We heard Nike was relaunching their Air Max Bacons for the first time in over 17 years… As soon as we heard bacon we knew we had to do something about it. So for the prelaunch of the sneakers, we released a limited run edition of BACON SCENTED LACES that were literally smoked in our Oscar Mayer Bacon giving them our authentic smells. Anyone could jump in on the hype by simply tweeting our hashtag #OscarCookMyKicks.
