MIRALAX
THE GUT GAP
Women face so many gender gaps; in politics, at home, in the work place, even pooping. That’s right. Pooping. We conducted a study that revealed women are more likely to be stressed and twice as likely to be constipated. With the help of two iconic comedians, Abbi Jacobson and Ilana Glazer we brought to life this taboo subject through laughter.
LONG FORM
We launched our campaign with a 3 minute film
TARGETED AD
Then we used data to find places and things millennial women found most stressful to target them with short content
INSOMNIA
SOCIALIZING
WEDDINGS
TRAVEL
