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Certified Care - Raid

 

SCJOHNSON RAID

CERTIFIED CARE

Women in Rwanda serve as the de-facto caregivers for those in their family and community suffering from malaria. This role often forces them to sacrifice school, work, and inevitably – the economy. They spend their lifetime gaining valuable healthcare skills but never getting paid for it. Until now. Together with Raid, we launched Certified Care – a program that turns a woman’s lifetime of experience of caring for others into an official paying position as Community Healthcare Workers, so they can build the future they deserve with the skills they already have.


Cannes Lions
Titanium Shortlist | Gold (1x) | Silver (2x) | Bronze (2x) | Shortlist (x4)


 

The women who make an impact


CCO - Josh Gross, Pedro Perez
ECD - Ioana Filip
CD - Dane Canada
ACD Copy - Jess Marques, Josh Paramenter
Producer - Serena Lignel