FluFighter.gif

Flu Fighter- Walgreens

 

WALGREENS

DEFEND YOUR CREW

With viruses on the top of everyone’s mind this year, we knew our annual Flu shot campaign needed to look a little different. We found that people are more likely to do something unpleasant if it means protecting those they love. So, with this year’s Flu Fighter campaign we wanted to challenge people to Defend your Crew Against the Flu and show that with a Flu shot from Walgreens you’re getting more than just a bandage.

 

Personalization
We went beyond just a singular message for all markets, and also created personalized messages for specific targets.

P319955_B3A4356_EN_r2.jpg
P319955_B3A6376_EN_r2.jpg
P319955_B3A7054_EN_r2.jpg
P319955_B3A5500_EN_r2.jpg
P319955_B3A6910_EN_r2.jpg
P319955_B3A0821_EN_r1.jpg

The Results
The best part was seeing the bandages out in the world with people actually taking action on their own platforms to stress the importance of getting your Flu Shot.


Our Crew
CCO
- Mel Routhier
GCD- Travis Parr
ACD- Zach Crantz
AD- Mila Bengoa
CW- Scotty Mendlinger
AAD- Robert Hackett-Bradley